寿司好き必見！「トロ」の魅力と私の推し寿司店「雛鮨」

Good morning.

August 16 is celebrated as “Toro Day.”
This anniversary was established by Kappa Create Co., Ltd., based in Nishi Ward, Yokohama, which operates the conveyor-belt sushi chain “Kappa Sushi” nationwide. The date comes from a wordplay on the numbers “10 (To)” and “6 (Ro).” The 16th of every month is recognized as “Toro Day,” officially registered with the Japan Anniversary Association.

“Toro” is a sushi topping admired by all sushi lovers.
It refers to the fatty part of tuna’s belly. The richest, fattiest portion is called “O-toro,” while the part with a balanced amount of fat is called “Chu-toro.” The rest is categorized as “Akami” (lean tuna), simply known as “maguro,” and is considered separate from “toro.”

The origin of the word comes from the phrase, “It melts in your mouth—toro.” It is said that a regular customer at Yoshino Sushi in the Meiji era coined the term. Before that, the fatty tuna belly was actually called “Abu” because of its greasiness.

When it comes to sushi, the place I recommend above all others is the luxury all-you-can-eat sushi restaurant Hina Sushi.
(…Well, being a shareholder may also influence my bias, haha.)

The biggest charm of Hina Sushi is the luxury of enjoying around 60 types of carefully selected toppings as much as you like. From classics such as toro, uni, ikura, salmon, and shrimp to seasonal specialties, the variety is incredible.

They also offer monthly specials and a “one-piece-only” premium dish, so there’s always something new to enjoy.
With a rich selection of sake, nothing beats the bliss of sipping slowly on a weekday afternoon while indulging in top-quality sushi to your heart’s content.

There are famous sushi restaurants with only a few counter seats, where everything is “market price.” Of course, I’d like to experience such a place once, but honestly, I’m not that drawn to it.

Why? Because I believe the best sushi restaurant is the one where I can truly feel at ease. It’s not about price or prestige, but about having a seat where I can relax, an atmosphere where I can talk without pretense, and sushi that I can enjoy at my own pace. For me, that is real luxury.

And honestly, few things are happier than eating sushi together with good friends, laughing and sharing the moment.

• August 16 is “Toro Day,” a day to savor the charm of fatty tuna every month.
• “Toro” is classified into O-toro, Chu-toro, and Akami, with its melt-in-your-mouth texture being its greatest appeal.
• Hina Sushi offers the perfect combination of quality, quantity, and variety with its luxury all-you-can-eat sushi.
• While high-end sushi restaurants are nice, the best place is the one where you feel comfortable.

True happiness lies in eating what you want, when you want, as much as you want. And to achieve that, it’s important to manage both your budget and your health on a daily basis.

1. 天然まぐろ専門のプロ卸
   • 創業33年以上、まぐろ一筋で築地から料理人に信頼されてきた実績。
2. 一貫体制による品質管理
   • 買い付け・選別・加工・梱包・発送まで自社で一貫して行い、品質を徹底。
3. 極上の希少な天然まぐろ
   • 他では真似できない、天然まぐろならではの旨みと鮮度を提供。
4. 一般販売は直営のみ
   • 通常はプロ向けの仲卸としてのみ提供してきた品質を、一般家庭へ直接販売。

つまり「プロが認める高品質の天然まぐろを、仲卸から直接ご家庭へ」という点が最大の魅力です。

Professional Wholesaler Specializing in Natural Tuna
With over 33 years of dedication solely to tuna, we have earned the trust of chefs in Tsukiji.

Strict Quality Control Through an Integrated System
From purchasing and selection to processing, packaging, and shipping, everything is handled in-house to ensure uncompromising quality.

Premium and Rare Natural Tuna
Offering unmatched flavor and freshness that only natural tuna can provide, something you won’t find elsewhere.

Direct Sales Only from Our Store
Traditionally supplied only to professionals as a wholesaler, our premium tuna is now available directly for home dining.

In short, our greatest appeal is: “High-quality natural tuna, trusted by professionals, delivered straight from the wholesaler to your home.”